“The best part of my job is being able to shed light on a brand, artist, sport, product, genre, enterprise, idea or identity that might have otherwise gone unseen, unheard or unknown. I get to tell a story that would have otherwise gone untold. Through my work I get to be a magician - making the invisible, visible.”
Netflix, Amsterdam
Straddling two worlds: photo & AV asset creation & global communication strategy. Producing photo & video assets that shape, enhance and support publicity campaigns for Netflix Original content including series, films, and
documentaries.
Simply put, I produce the content that compels people to watch Netflix shows & films through earned media.
Huda Beauty, Dubai
Producing high-end, bespoke, creative commercial campaigns (photo & video) and beauty photoshoots across 4 brands (Huda Beauty, GloWish, Wishful, Kayali) for broad global usage (in-store, web, social, e-commerce, D/OOH, print, emailers etc)that drive sales & revenue.
Tactical Agency, Dubai
Created and commanded photo and video concepts and strategy, across all channels of digital platforms. I managed and led a team of videographers and editors) responsible for continually creating content that stops thumbs scrolling and keeps eyes glued for various clients such as Amazon, Michael Kors, Spotify, Etihad, Jumeirah, Puma, Ounass, Snapchat.
Red Bull, Cape Town
Managed full productions and production partners, from the initial development of an idea right through to the final delivery including all Red Bull Media House content delivery requirements (i.e. legal clearance, quality check, metadata etc)
When I am not working, I have other passions I dive into like hiking, reading autobiographies, puzzles, and film photography of all the people I love and the countries I've had the chance to travel to.