About

Me ^-^

For the last 7 years, I've been working as a Creative Producer for some of the biggest brands in the world.

I am an organization, optimization and efficiencies specialist. I love to create order out of chaos. I help teams make the most of their time and help brands make the most of their budget, while creating work we can all be proud of.

I am driven by learning & teaching and the opportunity for all of us to constantly do and be better.

The best part of my job is being able to shed light on a brand, artist, sport, product, genre, enterprise, idea or identity that might have otherwise gone unseen, unheard or unknown. I get to tell a story that would have otherwise gone untold. Through my work I get to be a magician - making the invisible, visible.

2023

Photo & AV Manager - Sub Saharan Africa

Netflix, Amsterdam

Straddling two worlds: photo & AV asset creation & global communication strategy. Producing photo & video assets that shape, enhance and support publicity campaigns for Netflix Original content including series, films, and
documentaries.
Simply put, I produce the content that compels people to watch Netflix shows & films through earned media.

2022

Production Manager

Huda Beauty, Dubai

Producing high-end, bespoke, creative commercial campaigns (photo & video) and beauty photoshoots across 4 brands (Huda Beauty, GloWish, Wishful, Kayali) for broad global usage (in-store, web, social, e-commerce, D/OOH, print, emailers etc)that drive sales & revenue.

2019-2021

Production Manager

Tactical Agency, Dubai

Created and commanded photo and video concepts and strategy, across all channels of digital platforms. I managed and led a team of videographers and editors) responsible for continually creating content that stops thumbs scrolling and keeps eyes glued for various clients such as Amazon, Michael Kors, Spotify, Etihad, Jumeirah, Puma, Ounass, Snapchat.

2017-2019

Production Coordinator

Red Bull, Cape Town

Managed full productions and production partners, from the initial development of an idea right through to the final delivery including all Red Bull Media House content delivery requirements (i.e. legal clearance, quality check, metadata etc)

On The Weekend
My Travels
Me And My Best Friend
BTS

Interests

When I am not working, I have other passions I dive into like hiking, reading autobiographies, puzzles, and film photography of all the people I love and the countries I've had the chance to travel to.

Day Dreaming
In Another Life
Unforgettable Experience
Doodles